These apparently boiled down to three major areas: The game is too easy in terms of PVE gameplay early on, the in-game economy is based on a poor model, and finally, the game doesn't give players enough incentive to be socially interactive.
And one of the lessons that we thought we learned from ourselves and other games, was that it's important to have ease of use, and it's also important to hit the right balance between easy gameplay, challenging gameplay, and too difficult. We thought we hit that, but Warhammer, in PVE, in the beginning, is too easy. It doesn't make you thrilled to do it."Of course, there are aspects of WAR that Hickman considers to be a great success -- most notably the game's public quest system and open grouping feature.
What effect has this had? Says Hickman, "The game has suffered immensely for it."

Everyone likes a big green Choppa.


I'm tempted to boot WAR back up and see what's happening with the new in-game events. I think I might need to re-roll though, and try out some Destruction action.